Marketing from APEX
Welcome to APEX – where the APEX team provide marketing services to recruiters, recruitment agencies and staffing services businesses throughout the UK.
We take a different approach to providing marketing services to other agencies, packaging components together and leveraging our proven approach to delivering marketing services to recruitment and staffing service companies.
We offer the full mix of marketing services, across advertising, digital, strategy & planning, events, merchandise, SEO & PPC, and many other areas. Find out more about the specific services and groups of services that we offer in our Services section.
- Digital marketing – We provide a full range of digital marketing services, from building and hosting websites, to online security, job boards, email signatures, e-mailshots and associated digital templates.
- Advertising – We design compelling adverts to support your brand activities, negotiating favourable rates with publications, trade media and online sources and creating adverts you’ll love.
- Strategy & tactics – We’ll get to know your business, the sector and region you operate in, and your business objectives – and then work with you to develop a marketing strategy and associated tactical plan to deliver against those goals.
- Social media – We can design unique social media assets to help you stand out in your sector, or help set up a social media management system and provide guidance on what to do online and when. And if you’re too busy recruiting, then we can even manage it all for you with varying levels of service intensity.
- Emails – The difference between a regular email versus a finely crafted, nicely designed email can be all the difference between making that placement or not. We design both simple and complex email templates and can coordinate the setting up of email marketing systems to support your business.
- PR & copywriting – Our team can ghostwrite content for your website, whether that’s material to support your service offerings, blog posts, press releases or capability documents, corporate literature or brochures.
- SEO & PPC – Understanding how to optimise your website for search engines is critically important. We can help you with that, and not only make recommendations for improvements but help you implement them too. And we can help drive traffic to your website through well-researched, planned pay per click (PPC) activities – targeting relevant audience groups across appropriate social media platforms.
- Blogging – The phrase “content is king” is bandied about, but from both a user and search engine perspective, good content can be the key to attracting that crucial initial click through. It’s also an excellent vehicle for raising general brand awareness as your content is proactively shared across social media channels. We’re good copywriters and can adopt varying tones of voice and styles to position your business in the way you need it to be positioned.
- Analytics & research – Everyone knows they need to measure what they do to understand if an activity is successful, but in this digital age data overload is a very real challenge. We’ll provide you with tailored insights into your analytics, letting you know what the numbers mean and what actions they’re suggesting. We can supplement this with research pieces to examine competitors, sectors and regions, so as to develop a full picture of what you need to know.